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Why your employer brand and your consumer brand should be the same
Many companies have employer brands (that part of the brand that you show to prospective talent) that are different from their consumer brands (that part of the brand that you show to customers and prospects).
In fact research that we conducted...
Best-Selling Innovation Books?
Yesterday’s innochat was about best-selling innovation books, with the discussion focusing on why there are few “best sellers” and what characteristics make a book about innovation valuable. Innochat participants described their favorite...
Secret Ingredients to King Arthur’s Social Collaboration Success
With more than two hundred and twenty years focused on being the best baking resource on the planet, King Arthur Flour has consistently listened to the market response and customer feedback to adjust its product offerings and recipes. Today...
Big Data and Privacy
This weekend we had some down time and motionless to read The Daily You by Josephy Turow, vanguard of Graduate Studies during a Annenberg Communications School during University of Pennsylyania.
And all we can contend is that this book is...
Innovation Soul Food? Irritation!
Seriously! You know when we have an thought for a new business, product, use or routine and you tell someone and they collect it apart? They tell we all a reasons it won’t work. You get unequivocally unequivocally peeved and angry and...
Collaborative Innovation Games: Life’s a Pitch
Holiday time is a perfect time to talk about collaborative games that encourage innovation. One of my favorites is called “Life’s a Pitch,” made by Zobmondo. It’s a board game that involves drawing two sets of cards. First, all...
Launching FashionLab ― (ad)dressing haute couture, jewelry and beyond
You may have noticed last evening (November 30) that there was a flurry of activity around the hashtag #fashionlab. Among the many things happening in Manhattan at the same time – President Obama was in town with the First Lady and they were...
The Relentless Pursuit of Innovation
Remember the buzz over Maryland’s new Under Armour (UA) uniforms in their football opener with Miami? Made quite a stir, giving UA the publicity it loves. At #DSCC11 last week, Tim Smith from UA discussed their innovative culture and how...
Four Lessons in Innovation Success
After leading innovation initiatives for more than two decades, Jim Estill, former member of Board of Directors of RIM, can now anticipate some of the questions, suggestions and resistance he’ll encounter when he gets started on a new project. ...
Placing innovation bets: Samsung – Betting on our vision
The practice of innovation, bringing to life new ideas and concepts so that they deliver value to an intended customer, market, or audience, is the height of audacity. To think that what you create will be valued enough by another (or, hopefully...
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